What is the "Retail Proximity Blitzkrieg" Trend: Urban Consolidation through Small Format and Immediate Consumption This trend defines the aggressive expansion strategy of large retailers, such as Żabka, which use small-format stores (50-70 sqm) to rapidly and densely penetrate urban areas, focusing on immediate consumption products and food-to-go services. The goal is to capture market share from traditional trade and indirect competitors by offering ultra-convenience. Conce

What is the “Local Production Catalyst” Trend: The Strategic Shift to Domestic Sourcing in Rapidly Growing Pet Food Segments This trend highlights the strategic decision of Transavia, a major chicken producer, to invest massively in the pet food segment, underscoring Romania's structural deficit in the European market, despite the high number of companion animals, and catalyzing a wave of domestic investments. Consumption-Production Imbalance at the European Level. Romania r