Key Points:
Bergenbier, a major Romanian beer producer, is launching a new beer brand called Caraiman.
The beer is described as having a balanced taste and is designed to offer consumers a moment of relaxation.
Caraiman is available in 0.5-liter cans and bottles, as well as 0.33-liter bottles, PET, and KEG.
The beer is being launched with a major marketing campaign that includes collaborations with influencers.
Bergenbier's General Manager, Mihai Voicu, is optimistic that Caraiman will be well-received by consumers and will help the company to consolidate its position in the Romanian beer market.
Additional Notes:
Caraiman is a relaunch of a brand that was previously available in Romania for nearly two decades.
The beer is brewed using Romanian ingredients and has a 4.6% alcohol content.
Bergenbier is one of the largest beer producers in Romania and has a portfolio of brands that includes Bergenbier, Tuborg, Stella Artois, and Leffe.
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