Coca-Cola is introducing two new refreshing citrus-flavored drinks to the Romanian market: Coca-Cola Lemon and Coca-Cola Lime. Available starting in April, these new variants offer a twist on the classic Coca-Cola taste, providing consumers with a wider range of options to enjoy their favorite beverage.
Catering to Diverse Taste Preferences:
Coca-Cola believes that consumers should have a variety of choices when it comes to enjoying citrus-flavored cola drinks. With the launch of Coca-Cola Lemon and Coca-Cola Lime, the company aims to satisfy those who appreciate a refreshing citrusy twist to their cola experience.
Unique Flavors, Unique Experience:
Coca-Cola Lemon and Coca-Cola Lime each offer a distinct flavor profile, complementing each other perfectly. Coca-Cola Lemon delivers a zesty lemon flavor, while Coca-Cola Lime provides a tangy lime taste. Both variants are designed to provide a refreshing and enjoyable drinking experience.
Marketing Campaign and Availability:
Coca-Cola Lemon and Coca-Cola Lime will be marketed together under the tagline "When one twist isn't enough." The campaign will encourage consumers to try both flavors and discover their preference.
The new drinks will be available in Romania starting in April in 500ml and 2l recycled PET bottles, as well as 330ml cans.
Conclusion:
The launch of Coca-Cola Lemon and Coca-Cola Lime demonstrates Coca-Cola's commitment to providing consumers with diverse and refreshing beverage options. With their unique flavors and vibrant marketing campaign, these new variants are expected to be well-received by consumers in Romania.
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