Findings:
Lunch Preferences:
One-third of Romanian employees eat lunch at a restaurant or order in, while 56% bring lunch from home.
These habits have changed significantly due to economic conditions affecting purchasing power.
Economic Impact:
Nearly 95% of employees reported changes in their spending habits due to inflation.
Top measures taken include better tracking of monthly expenses (40%), delaying significant expenditures (around 40%), and reducing dining out (14%).
Meal Vouchers:
Only one in three employees receive meal vouchers at the maximum legal value of 40 lei per day.
There is a strong expectation from employees for increased benefits and higher meal voucher values.
Inflation's Effect on Lunch Costs:
85% of employees feel the impact of inflation on their lunch costs at work.
Key Takeaways:
Economic Pressures: Inflation has significantly impacted employees' lunch habits and overall spending, leading to more home-prepared meals.
Employee Expectations: There is a clear demand for increased financial support from employers, particularly through enhanced meal vouchers and other benefits.
Trends:
Shift to Home-prepared Meals: More employees are bringing lunch from home due to economic constraints.
Increased Financial Scrutiny: Employees are more vigilant about their monthly expenses and are postponing significant purchases.
Conclusions:
Employer Support Essential: Employees are looking to their employers for support in coping with economic pressures, particularly through increased meal voucher values and other benefits.
Cost Management: Companies can benefit from providing meal vouchers as they offer cost-saving advantages compared to direct salary increases, supporting employee retention and satisfaction.
Implications for Brands:
Promote Value: Brands should highlight the value and cost-effectiveness of their products, particularly those related to home-prepared meals.
Support Employee Well-being: Companies can enhance their benefits packages to include higher meal voucher values, which can improve employee well-being and productivity.
CSR Initiatives: Brands can engage in corporate social responsibility initiatives that address economic challenges faced by employees, such as offering discounts or special offers for meal-related products.
This approach will not only help in managing economic pressures but also contribute to higher employee loyalty and overall stability within the company.
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