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futureofromania

Analysis of the Day: Modern Retail in Romania: A Marathon Over the Last 25 Years

Key Points:

  • The Romanian modern retail market has grown significantly over the past 25 years.

  • The number of modern retail stores has increased from a few in 1999 to over 4,750 today.

  • Discounters are now the most important channel in modern retail, accounting for 34% of the market.

  • Traditional trade is in decline, with its share of the market falling from 47% in 2013 to 26% in 2023.

  • Online retail is a growing segment of the market, with double-digit growth rates in recent years.

  • The COVID-19 pandemic, the war in Ukraine, and inflation have all had an impact on the retail market.

  • Despite these challenges, the Romanian retail market is expected to continue to grow in the future.

Additional Details:

  • The largest modern retail chains in Romania are Mega Image, Profi, Carrefour, and Auchan.

  • These chains have expanded rapidly in recent years, opening new stores and investing in e-commerce.

  • The growth of modern retail has led to increased competition and lower prices for consumers.

  • However, it has also had a negative impact on traditional retailers, many of which have gone out of business.

  • The Romanian retail market is expected to become even more competitive in the future, with the arrival of new international players.

Overall, the modern retail market in Romania has undergone significant changes over the past 25 years. These changes have been driven by a number of factors, including economic growth, rising consumer incomes, and the increasing popularity of online shopping. As a result, the Romanian retail market is now more diverse and competitive than ever before.

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