Key Points:
For the first time in nearly two decades, PET beer sales in Romania have fallen below 38% of the market, reaching their lowest level since 2006.
Between 2011 and 2017, PET beer sales accounted for over 50% of consumption.
The decline in PET sales comes as the overall beer market has also been shrinking for the past two years, with consumption falling by 5% in 2023 to 15 million hectoliters.
More expensive packaging formats such as glass bottles and cans are gaining ground.
Glass bottles accounted for 32.8% of sales in 2023, while cans accounted for 26.4%.
Draft beer remains a niche segment, representing just 3.4% of sales in 2023.
PET sales have been declining steadily over the past nine years, falling by 30% since 2015.
Can sales have increased by almost 70% over the past nine years.
The introduction of PET beer in Romania in 1998 revolutionized the market.
All major beer producers in Romania now produce PET beer.
Factors Contributing to the Decline of PET Beer Sales:
Rising costs: PET bottles are more expensive to produce than glass bottles or cans.
Health concerns: Some consumers perceive PET bottles as being less healthy than glass bottles or cans.
Environmental concerns: PET bottles are not as recyclable as glass bottles or cans.
Consumer preferences: Consumers are increasingly choosing more premium beer formats such as glass bottles and cans.
Overall, the decline of PET beer sales is a reflection of changing consumer preferences and the increasing cost of PET bottles. It is likely that this trend will continue in the future.
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