Findings:
Over 1.5 million phone numbers were ported in Romania during 2023, setting a new record.
Digi RCS RDS emerged as the biggest recipient of ported numbers, attracting over 866,000 customers.
Vodafone and Orange followed with 289,000 and 181,000 ported numbers, respectively.
Key Takeaway:
Romanian consumers are actively switching phone providers, indicating a competitive market.
Trend:
Mobile phone number portability is increasing, while fixed line portability is decreasing.
Conclusions:
Digi's strong performance suggests they are effectively attracting customers through potentially competitive pricing or service offerings.
To retain customers, all operators need to prioritize competitive pricing, attractive packages, and high-quality services.
Implications for Brands:
Phone companies must adapt to a dynamic market by focusing on customer acquisition and retention strategies.
Competitive pricing, attractive bundles, and excellent service are crucial for success.
Continuous innovation and development of new products and services are essential to cater to evolving customer needs.
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