Key Points:
Romanian beer consumers are loyal to their preferred brands and categories despite price increases.
Over half (53%) of urban Romanians buy beer at least once a week, and 17% buy it every other month.
The most popular beer brands are Ursus, Timișoreana, and Tuborg.
Consumers are increasingly interested in flavored beers and alcohol-free options.
Price increases have led to a decrease in consumption for some consumers, but promotions can help to offset this.
Consumers are also interested in brands that promote responsible drinking and environmental protection.
The majority of consumers (85%) support the upcoming Deposit Return Scheme (DRS) for beverage packaging.
Consumers expect beer brands to promote friendship, good times, and socialization, as well as to support leisure activities and social causes.
Overall, the Romanian beer market is showing resilience in the face of challenges such as price increases and changing consumer preferences. Consumers remain loyal to their favorite brands and are interested in new products and initiatives that align with their values.
Comments