Key Points:
The Romanian beer market contracted by 5% in 2023, reaching a volume of 15 million hectoliters.
This is the second consecutive year of decline for the market.
Excise tax increases and the war in Ukraine are among the factors contributing to the decline.
Despite the challenges, the Romanian beer market remains largely local, with over 97% of beer consumed in Romania being produced locally.
Lager remains the most popular type of beer, accounting for 93% of total consumption.
Consumption of non-alcoholic beer is on the rise, increasing by 5.4% in 2023.
PET packaging continues to decline in popularity, while cans are on the rise.
Draft beer consumption is also showing a slight increase.
There were 91 beer producers in Romania at the end of 2023, including 8 large and medium-sized companies and 85 microbreweries.
Additional Information:
The excise tax on beer in Romania is now 18% higher than in Germany.
Romanian brewers invested over 117 million euros in 2023, with a focus on modernization, automation, innovation, and sustainability.
The war in Ukraine has had a negative impact on the beer industry, causing increased transportation costs and disrupting supply chains.
Overall, the Romanian beer market is facing a number of challenges, but there are also some positive signs. The growth of non-alcoholic beer and draft beer consumption suggests that there is still potential for growth in the market.
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