Key Points:
A new market study conducted by the Association of Small Wine Producers of Moldova (AMPV) and iSense Solutions reveals that Moldovan wines are the second most preferred choice among Romanian consumers, ahead of wines from renowned wine-producing regions like Italy, France, Spain, and Portugal.
The study also found that small Moldovan wineries, such as Mircești, Casa Vinicolă Luca, Vinăria Poiana, Domeniile Pripa, Vinăria Dac, and Vinum Estate, are gaining significant recognition among Romanian consumers.
Over half of the respondents consume bottled wine at least once a week, with red wine being the preferred choice.
Consumers demonstrated a high level of knowledge regarding grape varieties, indicating a strong correlation between awareness and consumption.
The average budget allocated for a bottle of wine is 33 RON (approximately 7 euros).
The preferred purchasing channel for wine is supermarkets/hypermarkets.
Study Methodology:
The study involved 409 online interviews conducted between May 2-5, 2023.
Participants were selected from urban areas and included both men and women between the ages of 18 and 65.
Association of Small Wine Producers of Moldova (AMPV):
Founded in 2010, the AMPV is a non-profit organization dedicated to supporting and representing small wine producers in Moldova.
The association's mission is to promote the quality, authenticity, and diversity of Moldovan wines, as well as to support the sustainable development of the wine industry under the national wine brand "Vinul Moldovei. O legendă vie" ("Wine of Moldova. A legend alive").
Overall, the study highlights the growing popularity of Moldovan wines in the Romanian market and the increasing recognition of small Moldovan wineries. The AMPV plays a crucial role in supporting and promoting these wineries, contributing to the overall success of the Moldovan wine industry.
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