Key Points:
The Romanian wine market is valued at €450 million.
Romania's wine production in 2022 was 3.8 million hectoliters, ranking 13th in the world.
The country exports 0.18 million hectoliters of wine, ranking 29th in the world.
Romania's domestic wine consumption is 3 million hectoliters, with 0.55 million hectoliters being imported.
Factors influencing the Romanian wine market include:
Productivity per hectare
Rising energy, labor, and transportation costs
Strong domestic demand and consumer nationalism
Decreasing purchasing power
Intensified medical discourse on reducing alcohol consumption
Increased competition from neighboring Moldova and other alcoholic beverage categories
Evolution of domestic demand and overall industry productivity
Global climate change
The industry's ability to build a "country image" for Romanian wine
Overall, the Romanian wine market has significant potential for growth. However, the industry faces several challenges, including rising costs, increasing competition, and changing consumer preferences. To address these challenges, the industry will need to focus on improving productivity, innovation, and marketing.
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