Findings:
Romanians prioritize sustainability (85%) and recycling (87%).
40% consistently/frequently sort waste, but it's not yet routine.
Barriers to recycling include infrastructure, storage space, and trust in the system.
Half understand the circular economy (minimizing waste, maximizing reuse).
A quarter associate it with product lifespan extension and reuse.
Key Takeaway:
Romanians want to be sustainable but face challenges in waste sorting.
Trend:
Growing awareness of sustainability and recycling, but action lags behind.
People:
Romanian adults aged 18-65 (surveyed in April 2024, 500 participants).
Product/Service:
Waste sorting and recycling (implicitly).
Age:
Adults 18-65.
Conclusions:
Desire for sustainability exists, but needs infrastructure and trust-building.
Implications for Brands:
Sustainability can be a selling point.
Brands can educate consumers about recycling and the circular economy.
Implications for Society:
Public education and infrastructure development are crucial for increased recycling.
Transitioning to a circular economy can benefit the environment and society.
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