Key Findings:
Ice cream orders on Tazz in Romania doubled in June 2024 compared to June 2023.
The most popular days for ice cream orders are Saturdays, Sundays, and Mondays.
The average ice cream order is between 400 and 600 grams.
The most popular flavors are chocolate, pistachio, and caramel.
Romanians are also trying more unusual flavors, such as sesame, lavender, and even colivă (a traditional Romanian dessert made with wheat, nuts, and raisins).
Target Audience:
Ice cream lovers in Romania
Tazz users
Ice cream retailers
Products/Services:
Ice cream delivery through Tazz
Other food and grocery delivery through Tazz
Age:
Not specified, but likely to be relevant to all ages
Conclusions:
Ice cream is a popular summer treat in Romania.
Tazz is a convenient way to order ice cream delivery.
Romanians are open to trying new and unusual ice cream flavors.
Implications for Brands:
Ice cream retailers should offer a variety of flavors, including both classic and unusual options.
Ice cream retailers should partner with Tazz to offer delivery services.
Tazz should continue to promote its ice cream delivery service.
Implications for Society:
The popularity of ice cream delivery suggests that people are increasingly looking for convenient ways to enjoy their favorite foods.
The growing popularity of unusual ice cream flavors suggests that people are becoming more adventurous in their food choices.
Additional Notes:
The data in this article is from Tazz's internal data.
The article is published on Tazz's website.
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