Key Points:
The Romanian beer market continued its downward trend in 2023, with a 5% decrease in volume to 15 million hectoliters. This is the second consecutive year of decline for the market.
The decline is attributed to a number of factors, including:
Rising excise taxes: Excise taxes on beer increased by 11% in 2023, putting further pressure on the industry.
The war in Ukraine: The war has disrupted supply chains and increased costs for brewers.
Decreased consumer spending: Consumers are spending less on discretionary items like beer due to the economic downturn.
Despite the overall decline, there were some bright spots in the market.
Non-alcoholic beer: Non-alcoholic beer continued to grow in popularity, with a 5.4% increase in consumption.
Cans: Cans continued to gain market share, with a 1% increase in consumption.
Draft beer: Draft beer also saw a slight increase in consumption.
The PET bottle segment continued its decline, falling by 8% in 2023. This is a trend that has been going on for the past nine years, with PET bottles losing 30% of their market share since 2015.
There are currently 91 beer producers in Romania, of which 8 are large and medium-sized producers. The remaining 83 are microbreweries.
Overall, the Romanian beer market is facing a number of challenges. However, the industry is adapting to the changing market conditions and there are some positive signs for the future.
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