Findings:
Romanians spend more money at the mall: The average spending per visit increased by 9% to 327 lei.
Generation X spends the most: They spend an average of 346 lei per visit.
Time spent at the mall has also increased: The average visit is now 142 minutes, up 9% from last year.
Generation Z spends the least: They spend an average of 293 lei per visit.
More people are going to the mall more often: 59% of respondents said they go to the mall at least once a week, up from 55% in 2023.
Visits are longer: The average visit is now 142 minutes, up from 130 minutes in 2023.
Women spend more time at the mall than men: Women spend an average of 151 minutes at the mall, compared to 133 minutes for men.
Key Takeaway:
Romanians are spending more time and money at the mall, with Generation X being the most frequent and highest-spending shoppers.
Trend:
Increasing mall visits and spending, especially among Generation X.
Longer shopping trips.
Gender differences in shopping behavior.
Conclusions:
Malls remain a popular destination for Romanian shoppers, especially for those seeking a variety of shopping, dining, and entertainment options.
Retailers and mall operators should focus on creating engaging experiences and targeted marketing campaigns to attract and retain shoppers, particularly Generation X.
Understanding gender differences in shopping behavior can help businesses tailor their offerings and messaging more effectively.
Implications for Brands:
Target Generation X: Focus marketing efforts on reaching and engaging Generation X shoppers, who are the most likely to spend money at the mall.
Create engaging experiences: Invest in creating interactive and experiential elements to attract shoppers and keep them entertained.
Consider gender differences: Tailor marketing messages and product offerings to appeal to both male and female shoppers.
Measure and adapt: Track campaign performance and adapt strategies based on insights gained from data and consumer feedback.
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