Key Points:
Lixid Holding BV, a Dutch company that owns 50% of Lixid Project SRL, the producer of Csíki Sör beer, has filed for insolvency of the beer producer.
Csíki Sör has denied being bankrupt and stated that the company is under observation and analysis to determine the cause of its financial difficulties.
The company has been struggling financially in recent years, reporting losses in the past four years.
In 2022, Csíki Sör had a turnover of 30 million lei, up 6% from the previous year, but it also reported a net loss of 4.4 million lei and had an average of 117 employees.
In 2017, Csíki Sör lost a trademark battle with Heineken and was forced to destroy all materials bearing the "Igazi Csiki Sőr" brand.
The company's founder, Lénárd András, is a controversial figure who has been involved in a number of business ventures, including real estate, micro-hydropower plants, beer production, and drones.
Csíki Sör has been known for its innovative marketing campaigns, such as using drones to deliver beer and a contest that promised prizes of livestock.
The company has also been criticized for its business practices, such as running a contest that was not promoted in Romanian and exaggerating its financial performance.
Additional Notes:
Csíki Sör is one of the largest craft beer producers in Romania, ranking sixth in the sector in 2022.
The company is located in the Sânsimion commune in Harghita County, Transylvania.
Csíki Sör is known for its traditional brewing methods and its use of local ingredients.
The company's beers have won numerous awards, both in Romania and internationally.
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