Findings:
73.74% of Romanians express distrust in product and service recommendations made by influencers, with many preferring user-generated reviews over influencer promotions.
To make an online purchase, 55.62% of respondents want a product to have over 10 reviews, while 17.15% are content with 5-10 reviews.
Expectations around free shipping are high, with 41.67% wanting it for orders over 100 lei, and 30.62% expecting free shipping regardless of order value.
Opinions on email frequency for promotional updates vary, with 32.85% preferring weekly emails, 30.72% desiring updates whenever there’s news, and 22.77% favoring monthly emails.
In courier services, Romanians tend to give an average satisfaction rating, with most responses between 7 and 9 out of 10.
Product returns are most often due to unmet specifications (48.26%) or incorrect size (33.62%), while delayed or damaged products prompt returns for 13.86%.
Key Takeaway: Romanian consumers prefer authenticity and rely on reviews from other buyers rather than influencer endorsements, valuing reliable information and transparent services in online shopping.
Trend: Consumer Skepticism and Review-Driven Purchases — Romanians prioritize real user feedback over influencer endorsements, showing a trend toward cautious and well-informed buying behavior.
Consumer Motivation:
Romanians seek reassurance through multiple product reviews, reflecting a cautious approach to online shopping.
Free shipping expectations, regardless of order value, show a strong demand for cost-effective delivery options.
Driving Trend: Low trust in influencer marketing and high reliance on user-generated reviews drive Romanian consumer behavior, with expectations for cost-effective services like free shipping and reliable delivery.
People Referred To:
Romanian online shoppers who prioritize product reviews over influencer recommendations.
Consumers with high expectations for transparent shipping policies and reliable customer service.
Description of Consumers’ Product/Service:
E-commerce products where reviews, transparent shipping, and reliable return policies are crucial for consumer trust and satisfaction.
Conclusions: Romanians’ emphasis on review quantity and skepticism toward influencers suggests a mature, cautious approach to e-commerce, favoring authenticity and transparency in their shopping experience.
Implications for Brands:
Brands should focus on building robust review systems and emphasize user-generated content over influencer campaigns.
Shipping and return policies should align with consumer expectations for convenience and cost-effectiveness to increase purchase confidence.
Implications for Society: A shift away from influencer reliance indicates a societal trend towards more critical evaluation in online shopping, promoting accountability in digital marketing.
Implications for Consumers: Consumers are empowered by accessible, genuine feedback from other buyers, helping them make more informed, confident purchase decisions.
Implications for Future: As trust in influencer marketing diminishes, future e-commerce strategies will likely revolve around transparency, comprehensive product reviews, and customer-centric policies.
Consumer Trend: Trust in User-Generated Reviews Over Influencers
Consumer Sub-Trend: Strong preference for comprehensive product reviews and reliable shipping in online shopping.
Big Social Trend: Demand for Authenticity and Transparency in E-Commerce
Local Trend: Romanian consumers’ reliance on reviews and mistrust of influencer marketing, with a high expectation for cost-effective online shopping experiences.
Worldwide Social Trend: Global movement towards skepticism of influencer-driven marketing and preference for genuine consumer feedback.
Name of Big Trend: Review-Centric Shopping
Name of Big Social Trend: Shift from Influencer to Authentic Consumer Engagement
Social Drive: Increasing consumer awareness, demand for transparency, and skepticism towards influencer-driven promotions.
Learnings for Companies in 2025:
Brands should emphasize genuine customer feedback over influencer endorsements, building consumer trust through transparent review platforms.
Shipping policies that align with consumer expectations for affordability and flexibility can improve conversion rates and customer satisfaction.
Strategy Recommendations for Companies in 2025:
Develop robust customer review platforms and prioritize authentic user-generated content in marketing strategies.
Offer flexible, affordable shipping options and ensure reliable, transparent courier services to align with consumer expectations.
Final Sentence (Key Concept): In 2025, brands should focus on building trust through transparent customer reviews and customer-first policies, moving away from influencer-driven campaigns to foster authenticity and credibility in the online shopping experience.
Comments