Summary: Cold Coffee Craze Brewing in Romania
Findings:
Cold coffee consumption in Romania is on the rise, particularly during the hot summer months (July-August).
Ready-to-drink options and the increasing popularity of coffee shops contribute to this trend.
Cold coffee is typically enjoyed with milk, sugar, and flavorings like vanilla, chocolate, or caramel.
Key Takeaway:
Romanians are embracing cold coffee as a refreshing summer beverage, creating a growing market for cold coffee products.
Trend:
Cold coffee is becoming a mainstream choice, with consumption increasing both at home and outside the home (25% of out-of-home coffee consumption).
Conclusions:
Hot weather drives the seasonal demand for cold coffee.
Convenience and variety in ready-to-drink options and coffee shop offerings fuel the trend.
Implications for Brands:
Coffee shops and cafes can expand their menus with a wider selection of cold coffee drinks.
Food and beverage companies can develop innovative cold coffee products (e.g., new flavors, formats) to capture market share.
Highlighting refreshing qualities and offering brewing tips for at-home consumption can attract customers.
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