Ambitious Goals:
Become one of the top 50 companies in Romania
Be the leader in modern convenience retail
Rank third in the distribution market
Achieve all of this by 2028
Strategy:
Open 200 stores by the end of 2024
Develop the distribution network
Acquisition of DRIM Daniel Distribuție FMCG
Implement the concept of modern convenience stores
Adapt offerings to the specific needs of Romanian customers
Focus on ready-to-eat and impulse products
Offer additional services such as parcel pick-up, bill payment, cash withdrawal, and lottery betting
Why Romania?
Second largest food retail market in Central and Eastern Europe
Estimated annual growth of 15% in the food sector between 2022 and 2028
Growth of the Romanian economy
Significant market share of traditional commerce
Low penetration of modern commerce per capita
Competition:
Profi
Mega Image (Shop&Go)
Carrefour Express
LaDoiPași
1 Minute
5 to go
Luca
Adapting to the Local Market:
Testing and adapting store formats and products
Offering 550 products from local producers
Featuring 1,300 international brands
Conclusion:
Zabka is entering the Romanian market with ambitious plans to become a leader in modern convenience retail. The company is relying on a strategy of rapid expansion, adaptation to the specific needs of Romanian customers, and offering a wide range of products and services.
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