Findings:
Most Romanians (66%) plan a domestic vacation in 2024.
Popular destinations are mountains (27%) and seaside (32%).
Budget for vacations varies widely (1,000 - 10,000+ lei) with a concentration around 1,000-3,000 lei.
Self-booking vacations (81%) and short trips (3-7 days) are common.
Relaxation is the main reason for vacation (55%).
Online ticket purchases are gaining traction (42%).
Key Takeaway:
Romanians are vacationing domestically on a budget, prioritizing relaxation for short trips.
Trend:
Rise in online tourism activities (booking, tickets).
Domestic tourism remaining strong.
Target Audience:
Romanian internet users (likely diverse age groups) - the survey mentions a representative sample but doesn't specify age.
Products/Services:
CEC Bank's VISA Multicurrency card and credit card - for managing vacation finances.
Conclusions:
Romanians value affordable domestic vacations, with a shift towards online tools for planning.
Implications for Brands (CEC Bank):
Promote financial products for budget-conscious travelers.
Highlight online features for booking and payments.
Target marketing towards domestic vacation preferences.
Implications for Society:
Growth of online tourism platforms and digital travel habits.
Continued importance of domestic tourism in the Romanian economy.
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