Summary of Romanian economic sentiment survey:
Findings:
A majority of Romanians (57%) believe the country will face a financial crisis in 2024.
Young people (84% aged 18-24) are especially pessimistic about the economic outlook.
Inflation is seen as the biggest threat (76%), followed by international conflicts (56%).
Key Takeaway:
Romanians are anxious about the national economy, with inflation and global instability fueling pessimism.
Trend:
Growing concern about economic stability, particularly among younger demographics.
Conclusions:
Public confidence in the economy is low.
Inflation and geopolitical tensions are significant worries.
Implications for Brands:
Consumers may be cautious with spending due to economic fears.
Brands emphasizing value, stability, and financial security could resonate better.
Increased focus on digital marketing and e-commerce as consumers tighten budgets.
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