Summary for Brands: Romanian Oral Health Study
Findings:
Romanians have poor oral health: high cavities, missing teeth, gum disease.
People prioritize medication over dental visits (80%) due to cost and limited public insurance coverage.
Misconceptions prevail: sugary food blamed more than poor hygiene for cavities.
Most brush twice daily, but lack comprehensive routines (flossing, interdental cleaning).
Key Takeaway:
Romanian consumers are cost-conscious and prioritize basic oral care (brushing) but lack awareness and resources for optimal oral health.
Trend:
Growing public health concern around oral health, but significant gaps in knowledge and behavior.
Conclusions:
Opportunity to educate consumers about the importance of preventive oral care and the long-term cost benefits.
Potential for promoting affordable at-home oral care solutions beyond basic brushing (floss, interdental brushes, irrigators).
Collaboration with dentists and health professionals for educational campaigns and product endorsements.
Implications for Brands:
Develop targeted marketing campaigns that address cost concerns and emphasize long-term benefits of good oral health.
Partner with dentists and pharmacists to promote a wider range of oral care products beyond toothpaste and manual brushes.
Consider offering value-added services like educational apps or consultations with dental hygienists.
Emphasize the link between good oral health and overall well-being and social confidence.
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