Findings:
Positive business sentiment in Romania (46% rate investment climate good/very good).
Strong investment intentions (72% of companies plan to invest in 2024).
Key concerns: fiscal policy, taxation (call for maintaining flat tax, reducing labor taxes).
Tight labor market persists (88% struggle to find qualified workers, slight improvement from 2023).
Infrastructure a major concern (transportation worst, followed by healthcare, digital).
Education seen as a long-term issue (over half say quality needs improvement).
Importance of EU funds (high utilization, but room for improvement).
Shift in financing (more equity, shareholder loans; stable bank loans).
Investment focus on consolidation and expansion (reinvestment, seeking new opportunities).
Significant impact of tax on turnover (39% of affected companies report it).
Key Takeaway:
Positive investment climate in Romania with room for improvement in specific areas (fiscal policy, infrastructure, education).
Trend:
Continued positive business sentiment and investment plans.
Growing concerns about some aspects of the business environment.
Target Audience:
AmCham Romania member companies (likely diverse age groups within companies).
Products/Services:
Not directly applicable (survey on business environment).
Conclusions:
Romania is attractive for investment, but challenges need to be addressed.
Implications for Brands:
Consider Romania for investment, but be aware of potential challenges.
Advocate for policies that improve the business environment.
Implications for Society:
Strong investment climate can lead to economic growth and job creation.
Addressing business concerns can improve overall quality of life.
Source: https://www.puterea.ro/sondaj-amcham-intentiile-de-investitii-in-romania-raman-pe-un-trend-pozitiv/
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