Findings:
Socially Conscious: The majority of Romanian high school students (78%) lean center-left, prioritizing social welfare and state intervention for equal access to healthcare and education.
Individual Rights Debates: Opinions are divided on issues like mandatory military service, internet censorship, and LGBTQ+ rights, highlighting a focus on individual freedoms.
Gender Divide: Girls tend to hold more progressive views, while boys lean conservative.
Civic Engagement High, Knowledge Low: A significant portion (82%) believe their vote matters, but their perceived knowledge of political processes is low.
Conclusions:
This generation values social justice, equality, and active participation in shaping society.
Disagreements exist, and civic education is crucial for a more inclusive and tolerant society.
Implications for Brands:
Socially Responsible Marketing: Promote diversity, inclusion, and social causes to resonate with this generation.
Transparency and Authenticity: Be transparent in practices and messaging to avoid appearing inauthentic.
Digital Savvy and Online Presence: Maintain a strong online presence and consider user-generated content.
Educational Content and Initiatives: Create informative content or sponsor educational initiatives aligned with their values.
Cause-Related Marketing: Partner with NGOs like World Vision Romania to connect with the target audience and contribute positively.
Overall, brands that prioritize social responsibility, communicate genuinely, and engage on preferred platforms can build trust and loyalty with this generation.
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