Study of the Day: How long are Romanians exposed to outdoor advertisements. The audience of the panels is increasing compared to the previous year

Summary of BRAT Study on Outdoor Advertising in Romania

Findings

Romanians spend a significant amount of time outdoors (4 hours daily) and are highly exposed to outdoor advertising (96% weekly reach).
Outdoor advertising audiences are growing as travel patterns return to pre-pandemic levels.
Time spent outdoors has surpassed pre-pandemic levels for the first time since COVID-19.
The BRAT's SAO study provides comprehensive data on outdoor advertising audience demographics.
SAO 2024 offers audience insights for digital billboards by time slot, enabling more targeted campaigns.

Key Takeaway

Outdoor advertising remains a powerful tool for reaching a broad audience in Romania, with increasing opportunities for targeted campaigns.

Trend

Recovery and even growth in outdoor advertising reach as life normalizes after the pandemic.

Conclusions

Outdoor advertising is a relevant and potentially expanding channel for brands in Romania.
SAO offers valuable data for optimizing campaign effectiveness and targeting.

Implications for Brands

Allocate budget strategically, considering the potential of outdoor advertising.
Leverage SAO data to target specific demographics and plan campaign timing for optimal reach.
Explore digital billboard options for more precise audience targeting based on time slots.

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