Summary of Romanian Cinema Market in 2023
Key findings:
Romanians spent EUR 63 million (RON 308 million) on cinema tickets in 2023, a 25% increase from 2022.
The number of cinemagoers increased by 16% to around 13 million people, slightly below the 2019 level.
Cinema operators' total revenues reached EUR 56 million (RON 265 million), exceeding the record high of 2019.
The average ticket price rose from RON 20 in 2019 to RON 23.7 in 2023.
Romanians made 0.68 cinema visits per capita in 2023, matching the 2019 level.
Bucharest, Cluj-Napoca, Timișoara, Constanța, and Brașov were the top cities in terms of cinema attendance.
Brașov had the highest cinema attendance rate per capita (2.37 visits per resident).
Iași had the highest cinema occupancy rate (1.44 spectators per seat per day).
Key takeaways:
The Romanian cinema market is recovering from the pandemic and is on track to reach pre-pandemic levels in the near future.
Romanians are increasingly interested in going to the cinema, despite rising ticket prices.
There is a strong demand for cinema in major cities, but there is also room for growth in smaller towns and rural areas.
Trends:
The rise of online streaming services is not having a significant impact on the Romanian cinema market.
Romanians are increasingly interested in watching Romanian films.
There is a growing demand for premium cinema experiences, such as IMAX and Dolby Atmos.
Target audience:
Romanians of all ages who are interested in watching movies.
Families with children.
Tourists visiting Romania.
Conclusions:
The Romanian cinema market is a vibrant and growing industry with a bright future. Cinema operators that can provide a high-quality experience and cater to the diverse needs of their customers will be well-positioned for success.
Implications for brands:
Brands can partner with cinema operators to reach a large and engaged audience.
Brands can create marketing campaigns that are tailored to the specific interests of cinemagoers.
Brands can use cinema advertising to reach a premium audience.
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