Summary of Romanian Quality of Life Perception (2024 Report)
Findings:
Romanians prioritize sleep/rest (54%) followed by work-life balance (52%) and healthy eating (51%).
Age plays a role: younger adults value sleep more, while older adults prioritize food.
Family remains the most important factor (89%), but mental well-being (84%) is gaining importance.
Satisfaction with various aspects of life has decreased (housing, food, leisure time).
Stress is on the rise due to economic factors, lack of time, and social pressures.
Key Takeaway:
Romanians are prioritizing basic needs like sleep, work-life balance, and healthy food, reflecting a potential shift towards a more holistic approach to well-being. There's also a growing focus on mental health.
Trend:
A growing emphasis on personal well-being over financial success.
Increased stress due to economic pressures and social expectations.
Conclusions:
Romanians are re-evaluating their priorities, potentially due to economic or social factors.
Mental health and work-life balance are becoming more important.
Implications for Brands:
Brands that promote healthy living, stress management, and work-life balance might resonate with consumers.
Focus on products or services that improve sleep quality, mental well-being, and time management.
Consider marketing that emphasizes quality of life over pure materialism.
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