Study of the Day: Money as a couple - jointly or separately? How Romanians manage their incomes. The Modern Couple Must Have 3 Accounts"

Summary: Romanians' Shared Expenses Management Habits

Findings

• Almost half of Romanians (nearly 50%) share expenses with partners, family, or friends.

• Couples are most likely to manage finances jointly (most eager according to the report).

• Over 60% of those sharing expenses track their spending from the common pool.

• Vacation savings are a top priority, especially for young people.

• Only 20% of respondents said they couldn't save money.

Key Takeaway

Shared financial management, particularly among couples, is becoming increasingly common in Romania.

Trend

• A shift towards couples and families managing finances together.

• Growing importance of saving for vacations.

Conclusions

• Romanians are placing a higher emphasis on collaborative financial planning.

• Shared financial goals, like vacations, are a motivator for saving.

Implications for Brands

• Develop financial products and services for couples and families (joint accounts, budgeting tools).

• Create marketing campaigns that promote the benefits of shared financial management (financial stability, relationship strengthening).

• Target young adults with financial literacy resources and tools focused on saving goals (vacations, housing).

Source: https://stirileprotv.ro/stiri/financiar/banii-in-cuplu-la-comun-sau-separat-cum-isi-gestioneaza-romanii-veniturile-zeu-primesc-comenzile-de-la-sefa.html