More Romanians Choose Airplanes for Vacation: Trends and Preferences for Summer 2024
Increased Travel Opportunities:
67% of Romanians plan to vacation in the coming months, according to a study by an online travel agency.
83% of respondents plan to allocate at least the same amount for their vacation as they did the previous year, demonstrating a continued interest in travel and relaxation.
The airplane remains the preferred mode of transportation, chosen by 80% of respondents, due to its speed and efficiency.
Shifting Preferences:
August has overtaken September as the favorite month for vacation.
Interest in new destinations is growing: 40% of respondents want to explore unfamiliar places.
Romanians are leaning towards family vacations: the majority prefer spending their holidays with loved ones.
Popular Destinations:
Europe remains the main target continent, with Spain, Italy, Greece, and the United Kingdom topping the preference list.
Domestic destinations are gaining popularity: Bucharest, Iași, and Cluj are among the favorite destinations within the country.
Thessaloniki, Crete, Corfu, and Rhodes are the most sought-after destinations in Greece.
Planning and Budget:
Romanians are preparing in advance: over 50% of them have already booked their plane tickets more than 90 days in advance to benefit from better prices.
The average price for a plane ticket is 222 euros, with August and July being the most expensive months.
Over half of Romanians are willing to spend between 100 and 300 euros on a plane ticket.
Rising costs are affecting 45% of Romanians, who are delaying ticket purchases due to increasing prices.
81% of respondents consider the option to lock in ticket prices to be important, a way to hedge against price hikes.
Conclusion:
Romanians' desire to travel remains high, and airplanes are preferred as a fast and efficient mode of transportation. There is a trend towards early planning and a focus on new destinations and diverse experiences. However, rising prices could impact the travel decisions of some Romanians.
Based on the trends in this travel study, here are some implications for brands:
Increased travel spending: With a high percentage (67%) planning vacations and a significant portion (83%) maintaining or even increasing their vacation budget, there's an opportunity for brands in the travel sector (airlines, hotels, resorts, travel agencies) to capitalize on this spending.
Focus on online booking: As Romanians are booking flights well in advance (over 50% booking more than 90 days prior), brands should ensure a smooth and user-friendly online booking experience.
Target family vacations: Since family vacations are becoming more popular, brands can tailor their offerings and marketing campaigns towards families with children. This could involve family packages, child-friendly activities, or highlighting destinations suitable for families.
Promote new destinations: With a growing interest in exploring new places (40% seeking new experiences), brands can promote lesser-known destinations alongside established favorites. This could involve highlighting unique experiences or hidden gems within popular regions.
Price sensitivity is rising: With rising costs impacting travel decisions (45% delaying purchases due to price hikes), brands should emphasize value for money. This could involve offering early booking discounts, highlighting all-inclusive packages, or promoting loyalty programs with rewards.
Consider "lock-in" options: As a majority (81%) find the ability to lock in fares important, brands can offer fare lock-in options to ease customer concerns about price fluctuations.
Embrace digital marketing: Since most travel research and booking happens online, brands should leverage digital marketing channels to reach their target audience. This could involve social media campaigns, influencer marketing, or search engine optimization (SEO) to ensure their offerings are discoverable online.
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