Study of the Day: Most young people in Romania want to learn more than the educational system offers them

Summary of Romanian Youth Educational Needs (UP Generation Study)

Findings:

• Youths (16-24) crave practical learning (72%) beyond current academic offerings.

• They seek skills development for personal growth and career success.

• Top desired subjects are financial literacy, public speaking, business skills, and entrepreneurship.

• Interests vary by gender and life stage (e.g., financial literacy for students, public speaking for adolescents).

Key Takeaway:

• There's a significant gap between desired education and what schools provide.

Trend:

• Growing demand for practical, skill-focused education over traditional academics.

Conclusions:

• Educational systems must adapt to prioritize practical learning and cater to diverse interests.

Implications for Brands:

• Opportunity to develop and deliver relevant educational programs or workshops for young people.

• Partner with educational institutions to bridge the skills gap.

• Tailor marketing messages to specific age groups and desired skill sets (financial literacy for young adults, communication for adolescents).

Source: https://playtech.ro/2024/majoritatea-tinerilor-din-romania-vor-sa-invete-mai-mult-decat-le-ofera-sistemul-educational/#goog_rewarded