Summary of Romanian Youth Educational Needs (UP Generation Study)
Findings:
Youths (16-24) crave practical learning (72%) beyond current academic offerings.
They seek skills development for personal growth and career success.
Top desired subjects are financial literacy, public speaking, business skills, and entrepreneurship.
Interests vary by gender and life stage (e.g., financial literacy for students, public speaking for adolescents).
Key Takeaway:
There's a significant gap between desired education and what schools provide.
Trend:
Growing demand for practical, skill-focused education over traditional academics.
Conclusions:
Educational systems must adapt to prioritize practical learning and cater to diverse interests.
Implications for Brands:
Opportunity to develop and deliver relevant educational programs or workshops for young people.
Partner with educational institutions to bridge the skills gap.
Tailor marketing messages to specific age groups and desired skill sets (financial literacy for young adults, communication for adolescents).
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