Summary: Romanians' Travel Plans and Payment Habits (2024)
Findings
37% of Romanians plan a foreign vacation, with Greece, Italy, and Bulgaria as top choices.
Average vacation duration is 8 days, with relaxation, sightseeing, and visiting loved ones as priorities.
Inflation concerns have lessened, with Romanians planning multiple vacations (2-3) during peak season.
Independent travel (57%) is most popular, often booked online with digital payments (83%).
Younger generations heavily rely on online booking and digital payments for travel.
Romanians plan to spend an average of €780 per person on their longest trip.
Food, drinks, souvenirs, and entertainment are top spending categories.
There's a growing interest in sustainable travel solutions (28% willing to pay more for "green" options).
Key Takeaway
Romanian summer travel remains strong despite economic concerns, with a shift towards independent travel, online booking, and digital payments.
Trend
Growth of independent travel and online booking platforms.
Increased adoption of digital payments for travel expenses.
Growing interest in sustainable travel options.
Conclusions
Romanians prioritize leisure travel despite economic challenges.
Online booking and digital payments are becoming the norm for travel.
Sustainability is becoming a factor in travel decisions.
Implications for Brands
Cater to independent travelers with flexible booking options.
Offer online booking and digital payment options for travel services.
Consider targeting younger generations with online marketing strategies.
Promote eco-friendly travel options to attract environmentally conscious travelers.
Partner with travel service providers that offer sustainable travel options.
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