Summary: Sponsorship Opportunities for Businesses in Romania
Findings:
Low awareness (20%) among Romanian businesses about Declaration 177, a tax benefit for sponsorships of NGOs.
High general interest in sponsorships (90%) but low participation (24%).
Financial limitations and lack of knowledge about tax advantages hinder sponsorship activities.
Popular causes for corporate social responsibility (CSR) include children's welfare, healthcare, education, and environmental protection.
Key Takeaway:
Significant potential exists for increased corporate social responsibility (CSR) activities in Romania through tax-deductible sponsorships facilitated by Declaration 177.
Trend:
Growing interest in CSR among businesses, but knowledge gaps and financial concerns create barriers.
Conclusions:
Educating businesses about Declaration 177 can unlock a powerful tool for social impact and tax optimization.
Companies seeking to engage in CSR can find impactful opportunities by partnering with NGOs like Dăruiește Viață.
Implications for Brands:
Highlighting the tax benefits of Declaration 177 can be a compelling marketing message for businesses.
Partnering with reputable NGOs like Dăruiește Viață allows brands to associate themselves with positive social causes.
Showcasing successful CSR initiatives like #NoiFacemUnSpital can inspire other businesses and build brand reputation.
Note: Although the focus is on social good, there is an opportunity for brands to position themselves as facilitators of CSR through effective communication and partnerships with NGOs.
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