Summary: Sustainability and Recycling in Romania
Key Findings:
Sustainability and environmental protection are highly important concepts for 85% of Romanians.
Only 7% believe enough is being done regarding recycling.
6 out of 10 Romanians wish to do more than they currently do regarding recycling.
Paper and cardboard packaging are considered important and attractive by a significant portion of the population.
Half of the respondents are attentive to selective waste collection.
Lack of access to proper facilities, lack of storage space, and the belief that sorted waste ends up in landfills are major barriers to selective collection.
There is a need for more information campaigns, better infrastructure, and involvement from authorities to increase recycling rates.
Key Takeaways:
Romanians are increasingly aware of the importance of sustainability and are willing to take action.
There is a significant opportunity to improve recycling rates in Romania.
Businesses and the government can play a key role in promoting sustainable practices.
Trends:
Growing public concern about environmental issues.
Increasing demand for sustainable products and packaging.
Government initiatives to promote recycling and reduce waste.
Conclusions:
Sustainability and recycling are becoming increasingly important in Romania.
There is a need for a multi-pronged approach to address the challenges of waste management.
By working together, businesses, the government, and the public can create a more sustainable future for Romania.
Implications for Brands:
Highlight the sustainability of their products and packaging.
Support recycling initiatives and programs.
Educate consumers about the importance of sustainability.
Make it easy for consumers to recycle their products.
Additional Notes:
The study was conducted by Ipsos Romania on behalf of ROMPAP, the Romanian Pulp and Paper Industry Association.
The study involved 500 respondents aged 18-65.
The study was conducted online in April 2024.
Overall, the study highlights the importance of sustainability and recycling in Romania. There is a clear opportunity for businesses and the government to take action to address the challenges of waste management and create a more sustainable future for the country.
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