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Study of the Day: Romanians Are the Biggest Burger Consumers in Southeast Europe. Impressive Amount Ordered Last Year

On the occasion of International Burger Day, celebrated globally on May 28th, Glovo has conducted an analysis of orders for the beloved dish. Thus, over 8 million burgers were ordered through Glovo in the last year, making Romania the country with the most burger orders in the Southeast Europe region and 4th globally, out of the 23 countries in which the platform operates.

Thus, in Romania, over 15 burgers are ordered per minute, with the total number of orders in the last 12 months exceeding 8 million. The most orders were delivered on December 15, 2023, when over 33,000 burgers were ordered through Glovo across the country, or one burger every 3 seconds.

Bucharest, Constanța, and Cluj Residents Are the Most Avid Burger Consumers

The most burgers were ordered last year in Bucharest, Constanța, and Cluj-Napoca, cities followed by Iași and Brașov, while the cities where they are most often ordered are Târgu-Mureș and Oradea.

When it comes to tastes, Bucharest users prefer burgers with cheese, chicken, and bacon, while Cluj and Constanța residents often choose the double burger option in addition to these ingredients.

Also, the biggest burger fan is a Cluj resident who has ordered burgers over 200 times, while the most expensive order belongs to a user also from Cluj-Napoca who made a burger order of approximately 1700 lei.

According to the data analyzed, Romanians prefer to order burgers especially in the winter season, but the most orders in this category were recorded in October.

Also, the day of the week when users placed the most burger orders last year was Friday. In terms of time slots, the peak of orders was between 7:00 PM and 8:00 PM, a sign that the burger usually covers dinner.

Key Takeaways

  • Romania is the country with the most burger orders in Southeast Europe and 4th globally on Glovo.

  • Over 8 million burgers were ordered through Glovo in Romania in the last year.

  • The most burgers were ordered in Bucharest, Constanța, and Cluj-Napoca.

  • Romanians prefer to order burgers with cheese, chicken, and bacon.

  • The biggest burger fan has ordered burgers over 200 times.

  • Romanians prefer to order burgers in the winter season, with the most orders being placed in October.

  • The most burger orders are placed on Fridays, between 7:00 PM and 8:00 PM.

Additional Information

  • Glovo operates in 23 countries around the world.

  • International Burger Day is celebrated globally on May 28th.

  • The analysis was conducted based on Glovo orders in Romania in the last year.

Conclusion

The Glovo analysis shows that Romanians are avid burger consumers, with the country having the highest number of burger orders in Southeast Europe. The analysis also provides insights into the preferences of Romanian burger lovers, such as the types of burgers they prefer and when they are most likely to order them.

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