Summary of Kiwi.com survey on travel habits in Europe
Findings
Romanian respondents are the most willing to travel for four weeks with a €10,000 budget without a fixed destination (66.8%).
Romanians prefer to travel with their partner (73.9%) compared to parents (5.7%) or colleagues (12.5%).
A significant portion (62.3%) of Romanians see the digital nomad lifestyle (travel and work simultaneously) as the ideal summer job.
Key takeaway
Romanians are adventurous travelers who are open to new experiences and flexible work arrangements.
Trend
The digital nomad trend is gaining popularity in Romania.
Target audience
Young Europeans (18-37 years old) who are interested in traveling and exploring the world.
Conclusions
Romanians are a promising target market for travel companies that offer unique and flexible travel options.
Implications for brands
Travel companies can target Romanian travelers with campaigns that promote adventure travel and open-ended trips.
Brands can highlight work-friendly travel destinations and services to cater to the growing digital nomad trend.
Emphasize flexibility and affordability to appeal to budget-conscious travelers.
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