Tazz platform recorded an increase of over 15% in burger orders in 2023 compared to the previous year, with an average of over 20,000 burgers ordered daily. Bucharest is the leader in preferences for this dish, generating almost half of the total orders.
Diverse preferences depending on the city:
Bucharest: Double Bacon Cheeseburger
Brasov: Cheeseburger
Cluj: Pulled Pork Burger
Iasi: Crispy Burger
Timisoara: Classic Burger
Growing trends:
Vegan and vegetarian burgers
Burgers with avocado and truffles
Mini burgers and smash burgers
Group orders:
The average bill per order is approximately 80 lei.
The largest group order was 16 burgers, worth over 600 lei.
Most group orders are for at least 6 people.
Peak season:
Burger orders increase by 25% in the months of October-December.
Favorite days and hours:
On Fridays, orders increase by over 5% compared to the rest of the week.
The 18:00-20:00 time slot is the most popular, with over 30% of orders.
Implications for food delivery platforms:
Growth opportunity: The increasing demand for burgers, especially during specific times and seasons, highlights a significant growth opportunity. Platforms can capitalize on this trend by offering promotions, expanding their burger selection, and partnering with popular burger restaurants.
Menu innovation: The growing interest in vegan, vegetarian, and gourmet burgers suggests a demand for innovative and diverse menu options. Platforms can collaborate with restaurants to develop new burger creations that cater to evolving consumer tastes.
Implications For restaurants and food businesses:
Increased sales potential: Restaurants specializing in burgers can experience increased sales by partnering with delivery platforms like Tazz. They can leverage the platform's reach to expand their customer base and cater to a wider audience.
Menu optimization: Analyzing Tazz data on popular burger types and ingredients can help restaurants optimize their menus to better align with consumer preferences. This can lead to increased customer satisfaction and higher order volumes.
Targeted marketing: Restaurants can use insights from Tazz to develop targeted marketing campaigns that promote their burger offerings during peak hours or specific seasons. This can enhance brand visibility and drive more traffic to their establishments.
Implications For consumers:
Convenience and variety: The increasing popularity of burger delivery provides consumers with convenient access to a wide variety of burgers from different restaurants. This can be especially appealing for busy individuals or those looking for a quick and satisfying meal.
Changing tastes: The data indicates a shift in consumer preferences towards healthier and more diverse burger options. This trend suggests that consumers are becoming more health-conscious and adventurous in their food choices.
Economic impact: The growing burger market can stimulate economic activity in the food industry, creating jobs and supporting local businesses.
For the overall food industry:
Innovation and competition: The growing demand for burgers is likely to drive innovation in the food industry, as restaurants and delivery platforms compete to offer unique and appealing burger options. This can lead to a more diverse and exciting culinary landscape for consumers.
Delivery as a standard: The increasing popularity of food delivery platforms like Tazz may establish food delivery as a standard service in the food industry. This could reshape consumer expectations and require restaurants to adapt their business models accordingly.
Comments