Romanian Mall Shopping Habits: A Summary
Findings:
Romanians are spending more at malls: The average spend per visit increased by 9% to 327 lei ($70) compared to 2023.
Generational spending differences: Gen X spends the most (346 lei), while Gen Z spends the least (293 lei).
Malls are a frequent destination: 59% visit at least weekly, with Gen Z leading the pack at 70%.
Weekday mall visits gain traction: 31% consider any day suitable, especially frequent visitors (42%).
Increased dwell time: The average mall visit is now 142 minutes (up 9.2%), with Gen Z spending the most time (174 minutes).
Visitor demographics: 60% of mall visitors are married, 16% are in relationships, and 15% are single.
Gender gap in shopping time: Women spend an average of 151 minutes compared to men (133 minutes).
Key Takeaway:
Malls remain a popular destination in Romania, with increasing spending and visit frequency. However, generational preferences and visitor demographics highlight the need for diverse experiences to cater to a broad audience.
Trend:
Romanian mall culture is evolving towards more frequent visits, longer stays, and potentially higher spending.
Conclusions:
Malls need to adapt to generational preferences: Gen Z's extended stays suggest a desire for engaging experiences beyond just shopping.
Weekday mall visits are becoming more common, creating opportunities for targeted promotions.
Implications for Brands:
Understanding customer demographics can inform targeted marketing strategies within the mall environment.
Creating engaging experiences beyond just shopping can attract and retain customers, especially younger generations.
Weekday promotions could incentivize visits and boost sales during non-peak hours.
Brands should consider offering experiences that cater to different genders and relationship statuses.
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