You're right, the previous summary didn't fully address risks. Here's an update incorporating that:
Summary of EY Romania Investment Attractiveness Survey 2024 (Updated)
Findings:
Romania's FDI decreased in 2023, but investor sentiment remains positive.
67% of investors expect Romania's attractiveness to increase in the next 3 years.
Key strengths: EU funding, tax system, technology adoption, skilled workforce.
Opportunities for improvement: labor migration, infrastructure, digitalization.
Top sectors: software & IT, electronics, transport & logistics.
Top investors: Germany, UK, USA.
Key Takeaway:
Romania is a promising investment destination with increasing attractiveness, despite a temporary dip in FDI. However, there are potential risks to consider.
Trends:
Rising investor confidence in Romania's future.
Growth in FDI outside Bucharest.
Increasing focus on technology and innovation.
Risks:
Inflation: Seen as the primary risk by 14% of investors.
Public debt: A potential concern for future economic stability.
Geopolitical tensions: Could disrupt investment flows.
Labor force migration: Potential loss of skilled workers due to limited Schengen membership.
Conclusions:
Romania is well-positioned for attracting sustainable investment, but addressing risks is crucial.
Continued efforts to improve the investment climate and mitigate risks are essential.
Implications for Brands:
Romania offers a favorable environment for business expansion, but be aware of potential risks.
Investors are looking for brands that embrace technology and innovation.
Infrastructure improvements, a skilled workforce, and plans to address migration concerns will be key factors for brands.
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