Summary of EY Romania Attractiveness Survey 2024
Findings:
FDI projects in Romania decreased by 13% in 2023, but the decline is less severe than the European average.
Romania remains an attractive destination for FDI in Central and Eastern Europe, surpassing Greece and Bulgaria.
Average investment per project increased, indicating larger and more durable investments.
Investors are optimistic about Romania's future, with 67% anticipating increased attractiveness in the next three years.
Key takeaways:
Romania's business environment is favorable for investors, thanks to factors like tax incentives, technology adoption, and skilled labor.
Access to new markets, funding, and a focus on strategic sectors are driving investment.
Software & IT, electronics, and transport & logistics are the leading sectors attracting FDI.
Trends:
There is a shift towards larger investment projects in Romania.
Investors are increasingly interested in emerging technologies and skilled workforces.
There is a growing focus on innovation and digitalization.
Conclusions:
Despite a slight decrease in FDI projects, Romania remains a resilient and attractive investment market.
The country is well-positioned for future growth with its focus on innovation and development.
Implications for brands:
Romania presents a promising market for businesses looking to expand into Europe.
Investors should consider Romania's favorable business environment, skilled workforce, and focus on strategic sectors.
Brands should leverage digitalization and innovation to succeed in the Romanian market.
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