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futureofromania

Study of the Day: Seven out of ten investors anticipate an increase in the attractiveness of Romania as an investment destination

Summary of EY Romania Attractiveness Survey 2024

Findings:

  • FDI projects in Romania decreased by 13% in 2023, but the decline is less severe than the European average.

  • Romania remains an attractive destination for FDI in Central and Eastern Europe, surpassing Greece and Bulgaria.

  • Average investment per project increased, indicating larger and more durable investments.

  • Investors are optimistic about Romania's future, with 67% anticipating increased attractiveness in the next three years.

Key takeaways:

  • Romania's business environment is favorable for investors, thanks to factors like tax incentives, technology adoption, and skilled labor.

  • Access to new markets, funding, and a focus on strategic sectors are driving investment.

  • Software & IT, electronics, and transport & logistics are the leading sectors attracting FDI.

Trends:

  • There is a shift towards larger investment projects in Romania.

  • Investors are increasingly interested in emerging technologies and skilled workforces.

  • There is a growing focus on innovation and digitalization.

Conclusions:

  • Despite a slight decrease in FDI projects, Romania remains a resilient and attractive investment market.

  • The country is well-positioned for future growth with its focus on innovation and development.

Implications for brands:

  • Romania presents a promising market for businesses looking to expand into Europe.

  • Investors should consider Romania's favorable business environment, skilled workforce, and focus on strategic sectors.

  • Brands should leverage digitalization and innovation to succeed in the Romanian market.

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