Summary of Guarantee-Return System (SGR) Study in Romania
Findings:
Romanians are largely embracing the SGR system, with 70% consistently returning all recyclable packaging.
Financial incentive is a strong motivator, with 39% returning items to reclaim the deposit.
Accessibility issues exist, with lower return rates in rural areas compared to urban areas.
Weekly returns are most common, and frequency increases with age.
Plastic is the most returned material (84%), followed by glass and metal.
Key Takeaway:
The SGR system is working effectively in encouraging Romanians to recycle, with a high level of participation despite initial concerns.
Trend:
Growing awareness and responsible behavior regarding waste management.
Potential shift towards larger packaging purchases to reduce deposit payments.
Conclusions:
The SGR system is a success in promoting recycling habits.
More return points, especially in rural areas, are needed for further improvement.
Implications for Brands:
Highlight environmental responsibility: Promote eco-friendly packaging and recycling initiatives.
Offer deposit-friendly options: Consider larger package sizes or bundled products to cater to consumer behavior.
Educate consumers: Partner with SGR to raise awareness about the system and proper recycling practices.
Overall, the SGR system presents an opportunity for brands to demonstrate environmental consciousness and adapt to changing consumer behavior focused on responsible waste management.
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