Study of the Day: Social media is a major influence on Romanian consumers' purchasing decisions

Key Findings:

Social media is a major influence on Romanian consumers' purchasing decisions. According to Cosmin Preda of UnifySocial.Media, over 10 million Romanians watch at least one video featuring product or service recommendations from a content creator on social media every month.
Micro-influencers are playing an increasingly important role in influencer marketing. These individuals, with communities of up to 100,000 followers, are seen as more trustworthy and authentic than traditional macro-influencers.
Short-form video is the most popular format for influencer marketing content. Platforms like TikTok, Instagram, and YouTube are all experiencing significant growth in Romania.
Brands are investing more in influencer marketing campaigns. Companies of all sizes are recognizing the value of influencer marketing for reaching target audiences and building brand awareness.

Conclusions:

Social media is a powerful tool for businesses in Romania to reach and engage with potential customers.
Influencer marketing is an effective way to leverage social media to achieve marketing goals.
Micro-influencers and short-form video content are key trends to watch in the Romanian influencer marketing landscape.

Businesses should develop a strong social media presence and create engaging content that resonates with their target audience.
Companies should consider partnering with micro-influencers to reach niche audiences and build brand credibility.
Brands should experiment with different short-form video formats to see what works best for their target audience.