Findings:
Interest and Participation:
Only about one-third of Romanians are interested in the European Parliament elections.
58% are certain they will vote, with an additional 23% likely to vote.
Level of Information:
82% are aware of both the European and local elections on June 9.
Only 17% feel well-informed about the candidates, and 18% about the electoral programs.
Optimism and Perceptions:
Optimism about the country’s direction has increased to nearly one-third, up from 22% in October 2023.
Younger people and those with higher education are more optimistic.
Disinterest and Reasons for Not Voting:
47% of non-voters cite a lack of trust as the main reason.
25% of voters intend to vote only in local elections.
Perception of Voting Efficacy:
60% agree that voting is futile because nothing changes in the country.
Only 40% believe their vote will make a difference.
Campaign Visibility:
42% have seen electoral promotional materials, mostly on TV.
Key Takeaway:
The survey highlights a general disinterest and low engagement with the European Parliament elections, coupled with a significant lack of information among voters. This disinterest is particularly pronounced among younger voters and those with lower education levels.
Trends:
Rising Optimism: There is an increase in optimism about the country's direction during the election period.
Skepticism about Voting: A pervasive belief that voting does not lead to change persists among a majority of the population.
Information Gap: A significant portion of the electorate feels poorly informed about the elections, which may affect turnout and engagement.
Conclusions:
Efforts to increase voter turnout for the European Parliament elections must address the pervasive skepticism and lack of information.
The rise in optimism suggests that elections still hold symbolic importance and can positively influence public sentiment.
The disparity in interest and information levels between different demographic groups needs to be tackled to ensure more inclusive electoral participation.
Implications for Brands:
Targeted Messaging: Brands should tailor their messaging to address the specific concerns and information gaps of different demographic groups, particularly younger voters and those with lower education levels.
Trust Building: Campaigns that focus on building trust and demonstrating the impact of voting can resonate with the significant portion of the electorate that feels disillusioned.
Leveraging Optimism: Brands can align their campaigns with the general sense of optimism that elections bring, highlighting themes of positive change and progress.
Cross-Platform Engagement: With the majority of electoral promotion being seen on TV, brands should ensure a strong presence across multiple media channels, including social media and online platforms, to reach a broader audience.
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