Summary: Romanian Summer Vacation Trends (2024)
Findings
37% of Romanians plan a summer vacation abroad.
Greece, Italy, and Bulgaria are the top European destinations.
Average vacation duration is 8 days, with relaxation, sightseeing, and visiting loved ones as priorities.
Inflation concerns have lessened compared to 2023.
Over half plan multiple vacations (2-3), mostly during peak season.
Independent travel (57%) is the most popular choice, often booked online with digital payments.
Younger generations heavily rely on online booking and digital payments for travel.
Key Takeaway
Romanian summer travel remains strong despite economic concerns, with a shift towards independent travel and digital solutions.
Trend
Growth in independent travel and online booking platforms.
Increased adoption of digital payments for travel expenses.
Conclusions
Romanians prioritize leisure travel despite economic challenges.
Online booking and digital payments are becoming the norm.
Implications for Brands
Cater to independent travelers with flexible booking options.
Offer online booking and digital payment options for travel services.
Consider targeting younger generations with online marketing strategies.
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