Summary of VISA Study on Payment Habits of Romanian Travelers
Key Findings
83% of Romanians traveling abroad intend to use digital payments during their vacation.
Mobile payments are gaining popularity among all age groups, with 34% of travelers aged 35-44 planning to use their phone or smartwatch.
The top reasons for using digital payments are convenience (61%), speed (55%), and security (54%).
75% of travelers decide on their payment methods before leaving for their vacation.
When traveling to a country with a different currency, 53% of respondents plan to use the same card as they do at home, while 72% of Romanian travelers opt for a card associated with a multicurrency account.
Romanians' top spending categories during their vacations are food and beverages, souvenirs, and entertainment.
28% of Romanian tourists are willing to pay more for "green" solutions when traveling, and 18% would be more inclined to choose eco-friendly options if it saved them money.
Key Takeaways
Digital payments are becoming increasingly popular among Romanian travelers.
Travelers appreciate the convenience, speed, and security of digital payments.
Visa offers a variety of payment methods and tools to help travelers manage their finances while abroad.
Implications for Brands
Brands should accept digital payments to cater to the growing demand from Romanian travelers.
Brands should promote their digital payment options to inform travelers of their availability.
Brands should consider offering eco-friendly options to attract travelers who are environmentally conscious.
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