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Study of the Day: What Romanians order at restaurants: We are big fans of desserts

What Romanians Order at Restaurants: We Are Big Dessert Lovers

Key Findings:

  • More than 4 out of 10 Romanians who order dessert at restaurants order papanași, a traditional Romanian doughnut filled with cheese and served with sour cream and jam.

  • The average value of a dessert order is 56.8 lei (approximately €12).

  • The Romanian food service industry grew by 16% in 2023, reaching a total value of 6.31 billion euros (€13.7 billion).

Additional Details:

  • The most popular main courses are chicken soup (31%) and meat with side dishes (41%).

  • Romanians rely heavily on word-of-mouth recommendations when choosing a new restaurant.

  • 8 out of 10 respondents use food delivery services, with an average usage frequency of 4.4 times per month.

  • The food delivery market has a market share of 25%, the second largest after restaurant dining (26%).

Conclusion:

Romanians are increasingly enjoying dining out and ordering food delivery, with a particular fondness for traditional desserts like papanași. The growth of the food service industry is being driven by inflation and a growing appetite for gastronomic experiences.

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