Findings:
A significant portion (53%) of users on a real estate platform plan to buy a vacation home within 6 months.
There's a steady demand over the next few years, with 30% aiming to buy in a year and 15% within 3 years.
Rural areas are twice as popular as urban locations for vacation homes (66% vs. 33%).
Key Takeaway: Owning a vacation home is gaining traction in Romania, with a focus on rural escapes.
Trend:
Rising interest in vacation home ownership, particularly in scenic getaways.
Consumers:
Romanians interested in purchasing a vacation home (age not explicitly mentioned, but potentially all demographics).
Conclusions:
Relaxation and disconnection are the primary motivators for vacation home purchases (77%).
Affordability is a key factor, with most budgets under €100,000.
Cash remains the preferred payment method (56%).
Implications for Brands (Real Estate Industry):
Focus marketing efforts on rural and mountain vacation properties.
Offer properties catering to various budgets and needs (1-3 bedrooms, gardens, good internet).
Consider offering financing options alongside promoting cash purchase incentives.
Implications for Society:
Vacation homes are seen as a way to improve well-being and connect with nature.
This trend could boost rural tourism and local economies.
Sustainable development practices are crucial to minimize environmental impact.
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