Why the trend is emerging: Housing unaffordability breaks the historical link between employment and independent living Young adults are remaining in their parents’ homes not by preference, but because paid work no longer provides sufficient access to independent housing . Rising housing costs, slower wage growth for younger workers, and urban concentration of jobs have turned independence into a delayed milestone rather than a default outcome of employment. pasted Structural
Why the trend is emerging: Mobility-first sport consumption becomes a rational lifestyle response under economic pressure Romanian consumers increased spending on sports equipment in 2025 because physical activity has shifted from optional leisure into a functional system for daily mobility, health maintenance, and cost control . Inflation, urban congestion, and time scarcity did not suppress demand; instead, they restructured demand toward sports categories that solve everyd