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futureofromania
Nov 12, 20243 min read
Insight of the Day: The Cost-of-Living Crisis Spurs a Promotional Frenzy for Holiday Shopping
Findings: Consumers, amid the ongoing global cost-of-living crisis, are increasingly turning to holiday promotions and discounts to...
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futureofromania
Nov 12, 20242 min read
Insight of the Day: Why Romanians Pay Higher Bank Rates Than Other Europeans
Findings: Romanians pay significantly higher interest rates on mortgages and consumer loans compared to the European average. Key factors...
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futureofromania
Nov 11, 20243 min read
Insight of the Day: Betting on Agrotourism: Romanian family farms are starting to rely more and more on tourists who come to consume traditional products
Findings: Agrotourism on the rise: Agrotourism is gaining momentum in Romania as more Romanians seek rural experiences and family farms...
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futureofromania
Nov 11, 20243 min read
Insight of the Day: High-Cost Electoral Promises: How Parties Plan to Change Romania through Ambitious Social Measures, But Who Will Foot the Bill
Findings: Romanian political parties (PSD, PNL, USR) are presenting ambitious social programs ahead of upcoming elections. These...
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futureofromania
Nov 10, 20245 min read
Insight of the Day: Spirits, a market whose strength is being tested by the increase in taxes
Findings: The Romanian spirits market is facing challenges due to consecutive excise tax increases since 2022. The market experienced...
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futureofromania
Nov 10, 20245 min read
Insight of the Day: Ice cream and the attempt to position itself as an all-season product
Findings: Over 80% of Romanians consume ice cream at home, regardless of the season. Consumption incidence is higher in the summer (89%)...
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futureofromania
Nov 10, 20244 min read
Insight of the Day: How do local entrepreneurs want to change the image that pălincă and fruit distillates have in the eyes of consumers?
Findings: Traditional Romanian fruit brandies, often associated with home production and rural consumption, are being reimagined by local...
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futureofromania
Nov 10, 20244 min read
Insight of the Day: Romania is extremely divided: The counties of Teleorman, Vaslui, and Dâmbovița have the lowest proportions of employees in relation to the active population
Findings: 14 counties in Romania have an employment rate below 60%, indicating a significant disparity in labor market participation...
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futureofromania
Nov 10, 20244 min read
Insight of the Day: ow Romania's regions have recovered development gaps since joining the European Union. Wages and GDP have grown by over 200% in Romania's regions since joining the European Union
Findings: Romania's regions have experienced significant economic growth since joining the EU in 2007, with GDP and average wages...
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futureofromania
Nov 10, 20244 min read
Insight of the Day: New luxury hotel projects no longer come with an almost identical design inspired by the lookbook of international chains, but adapt to the specifics of each country
Findings: New luxury hotels in Romania are moving away from generic international designs and embracing local culture and traditions....
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futureofromania
Nov 10, 20244 min read
Insight of the Day: The new trend among Romanians without free time
Findings: Busy Romanians are adopting "day-trips" to nearby destinations as a way to de-stress and experience a change of scenery despite...
20
futureofromania
Nov 10, 20244 min read
Insight of the Day: Interest in hybrid and second-hand models is increasing
Findings: Demand for electric cars in Romania dropped by almost 30% in the first months of 2024. This decrease is attributed to reduced...
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futureofromania
Nov 10, 20244 min read
Insight of the Day: How Vâlcea Became the "Capital" of Romanian Retail? Three Networks Originating from the County, with Over 200 Stores and Businesses of 1 Billion Lei, Kept Foreigners at Bay
Findings: Vâlcea is home to three of Romania's strongest independent retailers: Annabella, Diana, and Euromarket. These retailers operate...
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futureofromania
Nov 10, 20244 min read
Insight of the Day: Global food prices on the rise. Costs have reached their highest level in the last 18 months
Findings: The global food price index is at its highest in 18 months, according to the FAO. Vegetable oils show the steepest price...
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futureofromania
Nov 9, 20243 min read
Insight of the Day: East Europe Consumes Poorer Quality than West Europe: Same Packaging, Different Ingredients. Who is Responsible?
Findings Multinationals offer products of lower nutritional quality in Eastern Europe than in Western Europe, despite identical...
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futureofromania
Nov 9, 20242 min read
Insight of the Day: Higher prices announced for the end of the year in Romania
Article Findings: The National Bank of Romania (BNR) anticipates a slight increase in inflation in the coming months, exceeding the 3%...
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futureofromania
Nov 3, 20243 min read
Insight of the Day: 8 in 10 Romanians Say They Don’t Trust Influencers’ Recommendations, and Over Half Need More Than 10 Reviews to Consider a Product
Findings : 73.74% of Romanians express distrust in product and service recommendations made by influencers, with many preferring...
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futureofromania
Nov 3, 20243 min read
Insight of the Day: Romanians and Austrians Among the Most Satisfied Residents in the Region; Family Life Tops Satisfaction Ratings
Findings : Romanians and Austrians have the highest life satisfaction in Central and Eastern Europe, with scores of 65 and 66,...
10
futureofromania
Nov 3, 20243 min read
Insight of the Day: What Does the Future of Professional Sports Look Like? Bucharest Has Over 1,500 Licensed Coaches, While Seven Counties Have Fewer Than 100 Coaches
Findings : Bucharest leads with over 1,500 licensed sports coaches, while seven counties have fewer than 100, highlighting a major...
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futureofromania
Nov 3, 20243 min read
Insight of the Day: Why Does Romania Have a €6.3 Billion Trade Deficit in Food?
Findings : Foreign retailers have invested heavily in Romania, with over €20 billion pumped into the country over the last two decades,...
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futureofromania
Nov 3, 20243 min read
Insight of the Day: Romania Is Highly Divided: Counties with the Lowest Employment Rates Compared to Active Population
Findings : Romania shows stark regional differences in employment rates within the active population. Teleorman (49.3%), Vaslui (51.5%),...
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futureofromania
Nov 2, 20243 min read
Insight of the Day: Bucharest Reaches European Average in Purchasing Power but Remains an Oasis of Prosperity in Romania
Findings : Bucharest's purchasing power per capita has reached the European average for the first time, with residents having an annual...
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futureofromania
Nov 2, 20242 min read
Insight of the Day: Taste and Price: The Key Drivers of Yogurt Purchases in Romania
Findings : Taste is the top driver for purchasing yogurt (58% of consumers), followed by price (36%) and discounts (33%). 98% of urban...
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futureofromania
Nov 2, 20243 min read
Insight of the Day: How Romanians Save Money Based on Age: The Generation That Values Vacations Over Homeownership
Findings : 54% of Romanians believe financial well-being includes having a financial reserve. Millennials save primarily for security and...
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