What is the "Retail Proximity Blitzkrieg" Trend: Urban Consolidation through Small Format and Immediate Consumption This trend defines the aggressive expansion strategy of large retailers, such as Żabka, which use small-format stores (50-70 sqm) to rapidly and densely penetrate urban areas, focusing on immediate consumption products and food-to-go services. The goal is to capture market share from traditional trade and indirect competitors by offering ultra-convenience. Conce
