Key findings:
A study commissioned by Kaufland Romania found that only 5% of Romanians are consistently and actively involved in volunteer activities, despite 92% of them considering volunteering a positive practice.
The main reasons for volunteering are emotional, and volunteering is associated with positive labels such as kindness, responsibility, and civic engagement.
More than half of respondents do not volunteer due to lack of time or other obligations, because they do not want to, or because they believe that the state and other institutions should solve society's problems.
Kaufland Romania is launching a communication campaign to promote the role of volunteering in developing society and to increase the level of involvement of people across the country.
There is great potential to increase civic engagement at the individual level, in everyday activities.
There is a need for communication and awareness campaigns to create a culture of volunteering in Romania, beyond the emotional perception.
Two-thirds of respondents are unaware of the existence of a volunteer law, and a similar number have expressed a desire for a well-defined legal framework for these activities.
Social media and friends/acquaintances are the main sources of information on volunteer opportunities and mobilization for such causes.
The level of involvement in volunteer activities also increases with the level of education. Positive Implications: Negative Implications: Overall, the study suggests a complex situation with both positive and negative implications. There seems to be a need to bridge the gap between positive attitudes and actual participation. Here are some potential solutions:
Potential for growth: The high positive attitude towards volunteering (92%) suggests a large potential pool of volunteers who could be mobilized with the right approach.
Increased social impact: A larger volunteer force could lead to a significant increase in the positive impact on social and environmental issues in Romania.
Improved quality of life: Studies have shown that volunteering can lead to increased happiness and well-being for volunteers themselves.
Comments